Form & Logic

an intimate identity studio

Berkley

Product Development

Minneapolis-based Tripp Agency hired F+L to concept a number of products in Berkley’s new line of fishing accessories. Concept sketches focused on ergonomics, ease-of-use and real-world application.

Photoshop renderings were created to flesh out design details, incorporating Tripp Agency's
design direction.

Agency

Role

Category

Product Design

Tags

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