Form & Logic

an intimate identity studio

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F+L Under Armour project featured at The Dieline

December 30, 2009

The Dieline puts up inspiring packaging from around the world and is a site we hit up often. So it was cool to see our Under Armour packaging project featured.
Check it out!

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A big thanks to our friend Jon Osmond!

October 21, 2009

Jon at Osmond Interactive did an awesome job coding up this site! We were going to go with a custom Wordpress theme throughout but a lot of time was saved on the front-end going the html/css route. I've personally stayed away from the coding side of things but with a little nudge from Jon, I am getting my hands dirty in html/css and kind of enjoying it!

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Gia Gifford jewelry

October 12, 2009

Our talented friend and jewelry designer Gia has asked us for some branding help.

We're designing a product display system and packaging in addition to refreshing her identity and web site. She'll be showing her jewelry at our studio for Cache at the Casket in November and at the Walker Art Center in December. Go check out her stuff!

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Stonebrooke Engineering brand refresh

October 3, 2009

We just wrapped up phase I of Stonebrooke's ID refresh with a new logo and ID system. Building signage, vehicle graphics, a capabilities brochure, web refresh and proposal materials are a few projects on tap for winter and 2010.

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Under Armour Performance Mouthwear Launches

September 16, 2009

Minneapolis based Bite Tech is partnering with Under Armour and Patterson Dental to bring UA Performance Mouthwear to athletes. Form and Logic collaborated with Bite Tech on packaging and print design on the Under Armour dentist and consumer kits.

We're continuing to work with Bite Tech on additional UA projects as the launch ramps up.

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Give back, Minnesota style

September 12, 2009

Minnesota non-profit I'm Nice has tapped F+L for identity, web and apparel design. I'm Nice brings awareness and support to Minnesota's education, healthcare and poverty sectors by helping some of the state's lesser known charitable organizations.

Photo by Craig VanDerSchaegen.

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Optiwin Windows web site

August 28, 2009

We're working with architect Stefan Tanner on Optiwin USA's web site. The site will be launching prior to the Passive House Conference in Urbana, IL, in October.