Form & Logic

an intimate identity studio

Under Armour

Performance Mouthwear

Form and Logic collaborated with Bite Tech on packaging and print materials for the
national launch of Under Armour's
Performance Mouthwear.

UA Performance Mouthwear contains Bite Tech’s patented ArmourBite technology. The mouthpiece unlocks an athlete's true potential by blocking the body's instinctive reflex system – teeth clenching.

The Launch Kit introduces dentists to UA Performance Mouthwear and arms them with tools for consumer sales. After the athlete's mold is created, the customized mouthpiece and educational literature comes to the athlete in a tightly packaged consumer kit.

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